How we scored it
Where it comes from
Methyl vinyl ether is copolymerised with maleic anhydride, then half-esterified with ethanol; both monomers are petrochemical. No natural-feedstock route exists for this film-forming polymer.
In plain English
A synthetic film-forming polymer used in hair styling and skincare products to hold shape or texture, made entirely from petrochemical starting materials.
CosIng definition: 2-Butanedioic acid (Z)-, monoethyl ester, polymer with methoxyethene
Natural alternatives with the same function
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References
- 1ISO 16128-1:2016 and ISO 16128-2:2017 — Guidelines on technical definitions and criteria for natural and organic cosmetic ingredients and products. ISO, Geneva.
- 2ETHYL ESTER OF PVM/MA COPOLYMER. CosIng — European Commission cosmetic ingredient database. ec.europa.eu/cosing ↗
- 3ETHYL ESTER OF PVM/MA COPOLYMER. CosIng u2014 European Commission database for information on cosmetic substances and ingredients. https://ec.europa.eu/growth/tools-databases/cosing/search?search=ETHYL%20ESTER%20OF%20PVM/MA%20COPOLYMER